EON Clinics is a dental implants clinic specializing in All-On-4 implants, replacing one or both rows of teeth entirely. While at EON Clinics, I took an existing but weakly defined brand and strove to solidify it consistently across the breadth of channels in which EON appeared. Patients most likely to qualify were usually older, and had lacked or avoided dental care for much of their lives. Due to the nature of the audience, there was an emphasis on traditional media advertising, including print publications and radio. In-clinic print was equally important for the high-touch, long term patient relationship.